Website Strategy

Website Strategy
During the initial consultation we will devise a website strategy. This will be a plan of how we can get the most out of your web site. The website strategy will form the basis of the initial brief, which the design team will use to create the initial web site. The website strategy will aim to:

• identify all your current and potential online markets (these can differ from your traditional audiences)
• make best use of targeted promotional techniques to attract high quality traffic
• provide appropriate and engaging content to draw visitors deep into your site, including compelling calls to action that produce results
• maximise revenue-generating and cost-saving opportunities to ensure optimum return on investment (ROI).

The marketing team will build upon this website strategy and devise a marketing plan to achieve this goal. At Attention Grabbers we aim to be able to execute the website strategy, maximising your website's efficiency. Once we have gone as far as we can with the original strategy, we will then further refine this to:

• identify the pages, content or navigational elements on your sites that may require modification to improve their effectiveness
• fully understand your Web traffic reports, and how to use them in evaluating your ongoing return on investment
• analyse the traffic information to find opportunities for future products and services (both online and “real-world”)

Attention Grabbers' customers benefit from a commitment to executing the website strategy, in order to ensure maximum return from the web site.