"Search Engine Optimisation, Optimisng, SEO" or wha ever you want to call it, is not magic or some sort of dark art - it's all about building pages ethically and with relevant content. Below we will try to explain briefly and in layman's terms what search engine optimisation is all about.

• Search engines are looking to display the most relevant results they can for the keywords you type in, so it makes sense to write pages full of content about the subject you are trying to sell or promote. Not only will you rank higher in the search engines, but you will also keep people on your site because they are reading content that they have specifically searched for.

• Search engines are not stupid, they know all the "Search Engine optimising" tricks in the book (keyword spamming, hidden text, cloaking, doorway pages etc) and if you are caught, you will get removed from their database permanently.

• Search Engine optimisation is all about writing rich, relevant content about each of your given key phrases. This takes a lot of time and effort but is worth it in the long run. You are more likely to do business with a potential client who has come to your site through reading correctly-written content than someone who has been tricked there by some hidden text or any other underhanded means.

  
  

The problem is that there are so many "search engine optimisation" tools on the market these days, bombarding you with sales pitches on how they guarantee No1 listings in goodness knows how many search engines, when the bottom line is that there are only a handful of major search engines and directories who supply results to all the rest (see diagram above).

Here at Attention Grabbers, we sit down with our clients to discuss for which key phrases they require to optimise their site. This is fundamental to the whole optimisation process, and gives them an honest prediction and cost for a comprehensive search engine optimisation package tailored to suit their needs.

• There is only one way to achieve good search engine optimisation results, and that is manually. There is no substitute for time and hard work.

Attention Grabbers will try to give you an insight into how the search engines and directories work, what spiders are, how they work and what they are looking for, in order to give you a better understanding of where the money you will be spending on search engine optimisation is going.

A website that is built correctly will NOT have to be submitted to any search engines to get listed. If the process is done correctly, search engines will pick your site up automatically and list every page of your site without any submission service.

If this sounds unbelievable drop us a line, and we will explain how search engine optimisation works. We will even give you a little insight on where you are currently listed within the search engines and how your site should fare within the results of the given search engines - over the phone while you wait.

For more information on search engine optimisation:

 

 

 

contact andy@attentiongrabbers.co.uk
or call +44 (0)1603 724802